THE WORLD

Step Inside the World

One name. One connected world of magic, family, and wonder. Many ways in.

Magic is real, and it runs in the family. A hundred years after the greatest magician who ever lived took his final bow, the Houdini Brothers carry the secret forward, in a world a hundred years in the making and only just beginning to open.

The legend is real

Harry Houdini began alongside his brother Theo, performing as The Brothers Houdini. He became the most famous magician on earth, and he died on Halloween, 1926. A hundred years later, in 2026, the story continues.

Ways into the world

Watch. The brand trailer, streaming.

Read. The picture books, with the first novel on the way.

What’s coming

The world is growing. A live Houdini Brothers experience you can step into, a darker chapter of the story for older fans, and more wonder across every way you love to experience it.

A once-in-a-century moment

2026 marks one hundred years since Houdini took his final bow on Halloween. There will not be another centennial. The doors are opening now.